Meta Platforms, the parent company of Facebook, has offered a glimpse into the innovative AI tools it is developing. These tools, showcased to employees, include ChatGPT-like chatbots for Messenger and WhatsApp, capable of conversing with different personas. Meta executives also unveiled upcoming features for Instagram, such as text-based photo modification and emoji sticker creation. This preview signifies Meta’s intention to provide its 3.8 billion monthly users with its own generative AI tools, following the footsteps of competitors like Google, Microsoft, and Snapchat.
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ChatGPT-like Chatbots: Engaging Conversations Across Platforms
Meta’s AI showcase revealed its plans to introduce ChatGPT-like chatbots to popular messaging platforms Messenger and WhatsApp. These chatbots will possess the ability to engage in conversations using various personas. Users can expect more interactive and dynamic interactions, enhancing their messaging experience.
Instagram’s Creative Evolution: Text-Prompted Photo Modifications
Exciting advancements are coming to Instagram, as Meta demonstrated a new feature allowing users to modify their photos using text prompts. This innovative approach will enable users to effortlessly apply creative transformations to their images. Users can expect their photos to transform according to their desired artistic style with a simple text command.
Also Read: DragGAN: Google Researchers Unveil AI Technique for Magical Image Editing
Expressive Emoji Stickers for Messaging Services
Meta is also set to introduce a feature that enables users to create personalized emoji stickers for messaging services. This functionality will empower users to express themselves uniquely and creatively. With a wide range of customizable options, users can design emoji stickers that accurately represent their personalities and emotions.
Meta Catches Up with Competitors in Generative AI Tools
While Meta’s competitors, such as Google, Microsoft, and Snapchat, have already integrated generative AI tools into their products, Meta is now catching up. The recent showcase proves Meta’s commitment to bringing these innovative tools to its vast user base. This move aims to enhance user experiences across Meta’s platforms and maintain its competitive edge in the industry.
Testing AI-Generated Content for Advertisers
Meta has been collaborating with a select group of advertisers to test AI-generated content tools. These tools leverage AI to create image backgrounds and variations of written copy for advertising campaigns. Meta’s focus on AI-generated content demonstrates its dedication to empowering advertisers with efficient and creative solutions to enhance their marketing strategies.
Also Read: Meta’s AI Tool Automatically Generates Audience-Specific Copies for Marketers
Building Infrastructure to Support AI Advancements
Recognizing the importance of robust infrastructure, Meta has been investing heavily in its AI divisions and technology infrastructure. Last year, the company acknowledged the need to enhance its hardware and software capabilities to effectively support its AI products. By bolstering its infrastructure, Meta aims to provide users with a seamless and powerful AI experience across all platforms.
Metamate: Boosting Productivity with Internal AI Assistant
During the session, Meta executives announced Metamate, a productivity assistant designed to assist employees with their queries and tasks. This AI-based assistant will leverage internal company systems to gather information and perform various tasks efficiently. Metamate demonstrates Meta’s commitment to leveraging AI for consumer-facing tools and internal processes, streamlining productivity within the organization.
Also Read: Meet Instagram’s AI Chatbot – Your New Best Friend
Our Say
Meta’s recent preview of its upcoming AI tools has generated significant excitement. From chatbots with different personas to photo modifications via text prompts and personalized emoji sticker creation, Meta is gearing up to revolutionize user experiences across its platforms like Messenger and WhatsApp. By investing in generative AI and strengthening its infrastructure, Meta aims to deliver innovative and creative solutions to its massive user base. Users can look forward to a more engaging and dynamic social media experience shortly.
Sabreena Basheer is an architect-turned-writer who's passionate about documenting anything that interests her. She's currently exploring the world of AI and Data Science as a Content Manager at Analytics Vidhya.
