Welcome to Analytics Vidhya!
For those of you, who are wondering what is “Analytics Vidhya”, “Analytics” can be defined as the science of extracting insights from raw data. The spectrum of analytics starts from capturing data and evolves into using insights / trends from this data to make informed decisions. “Vidhya” on the other hand is a Sanskrit noun meaning “Knowledge” or “Clarity on a subject”. Knowledge, which has been gained through reading literature or through self practice / experimentation.
Through this blog, I want to create a passionate community, which dedicates itself in study of Analytics. I share my learning and tips on Analytics through this blog.
[stextbox id=”section”]Why study Analytics? [/stextbox]
With growing data and complexity, data analytics will become a competitive advantage for companies doing it well. Have you ever wondered how social networking sites like Facebook and Linkedin can suggest you friends in near time? How can Google use its search query data to identify areas under pandemic influence? How can a grocery store predict pregnancy of its customer even before it was known to her family?
All of these are examples of analytics at work in real time. And this is just the start. With increasing usage of mobile devices and digitization across the globe, advantages of investing in cutting edge analytics are unlimited.
According to Harvard Business Review (October 2012 edition), job of a data scientist is the sexiest job of 21st century. If you are still not convinced, look at some of the trends on Business Analytics related keywords (as per Google Trends):
[stextbox id=”section”]How can this blog help? [/stextbox]
While the need for analytics experts is clear, the shortage is shocking!
According to the McKinsey Global Institute (In a May 2011 report): “By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective decisions.”
Imagine what would be the number across the globe…
While this blog would not be able to cover shortfall of this magnitude, it can certainly provide resources for people willing to learn the subject.
[stextbox id=”section”]What can you find on this blog?[/stextbox]
I aim to provide as many resources as possible for learning analytics. These resources include:
[stextbox id=”section”]Who am I?[/stextbox]
I am Kunal Jain, a post graduate from IIT Bomaby in Aerospace Engineering. I have spent more than 6 years in field of Business Analytics. My work experience ranges from mature markets like UK to a developing market like India. Over last 3 years, I have been instrumental in setting up a Business Analytics & Intelligence team in a multi national Insurance company. During these 6 years, I have worked with tools like SAS, SPSS, Qlikview, R and Matlab. For any queries ir questions, please feel free to reach out to me on [email protected]
Image credit: 123rf.com
Kunal Jain is the Founder and CEO of Analytics Vidhya, one of the world's leading communities of Al professionals. With over 17 years of experience in the field, Kunal has been instrumental in shaping the global Al landscape. His expertise spans diverse markets, from developed economies like the UK to emerging ones like India, where he has successfully led and delivered complex data-driven solutions. As a recognized thought leader, Kunal has empowered countless individuals to realize their Al ambitions through his visionary approach to Al education and community building. Before founding Analytics Vidhya, Kunal earned both his undergraduate and postgraduate degrees from IIT Bombay and held key roles at Capital One and Aviva Life Insurance across multiple geographies. His passion lies at the intersection of analytics, Al, and fostering a thriving community of data science professionals.
We just turned 1!
How to start a career in Business Analytics?
Free Course on Business Analytics
All you need to know to start a career in analy...
What is Business Analytics and which tools are ...
Learning path & resources to start your da...
9 Key Skills Every Business Analytics Professio...
Business Analytics vs. Data Science – Whi...
Better, faster and more helpful Analytics Vidhy...
Highlights of 2013
We use cookies essential for this site to function well. Please click to help us improve its usefulness with additional cookies. Learn about our use of cookies in our Privacy Policy & Cookies Policy.
Show details
This site uses cookies to ensure that you get the best experience possible. To learn more about how we use cookies, please refer to our Privacy Policy & Cookies Policy.
It is needed for personalizing the website.
Expiry: Session
Type: HTTP
This cookie is used to prevent Cross-site request forgery (often abbreviated as CSRF) attacks of the website
Expiry: Session
Type: HTTPS
Preserves the login/logout state of users across the whole site.
Expiry: Session
Type: HTTPS
Preserves users' states across page requests.
Expiry: Session
Type: HTTPS
Google One-Tap login adds this g_state cookie to set the user status on how they interact with the One-Tap modal.
Expiry: 365 days
Type: HTTP
Used by Microsoft Clarity, to store and track visits across websites.
Expiry: 1 Year
Type: HTTP
Used by Microsoft Clarity, Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
Expiry: 1 Year
Type: HTTP
Used by Microsoft Clarity, Connects multiple page views by a user into a single Clarity session recording.
Expiry: 1 Day
Type: HTTP
Collects user data is specifically adapted to the user or device. The user can also be followed outside of the loaded website, creating a picture of the visitor's behavior.
Expiry: 2 Years
Type: HTTP
Use to measure the use of the website for internal analytics
Expiry: 1 Years
Type: HTTP
The cookie is set by embedded Microsoft Clarity scripts. The purpose of this cookie is for heatmap and session recording.
Expiry: 1 Year
Type: HTTP
Collected user data is specifically adapted to the user or device. The user can also be followed outside of the loaded website, creating a picture of the visitor's behavior.
Expiry: 2 Months
Type: HTTP
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected includes the number of visitors, the source where they have come from, and the pages visited in an anonymous form.
Expiry: 399 Days
Type: HTTP
Used by Google Analytics, to store and count pageviews.
Expiry: 399 Days
Type: HTTP
Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
Expiry: 1 Day
Type: HTTP
Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.
Expiry: Session
Type: PIXEL
cookies ensure that requests within a browsing session are made by the user, and not by other sites.
Expiry: 6 Months
Type: HTTP
use the cookie when customers want to make a referral from their gmail contacts; it helps auth the gmail account.
Expiry: 2 Years
Type: HTTP
This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies.
Expiry: 1 Year
Type: HTTP
this is used to send push notification using webengage.
Expiry: 1 Year
Type: HTTP
used by webenage to track auth of webenagage.
Expiry: Session
Type: HTTP
Linkedin sets this cookie to registers statistical data on users' behavior on the website for internal analytics.
Expiry: 1 Day
Type: HTTP
Use to maintain an anonymous user session by the server.
Expiry: 1 Year
Type: HTTP
Used as part of the LinkedIn Remember Me feature and is set when a user clicks Remember Me on the device to make it easier for him or her to sign in to that device.
Expiry: 1 Year
Type: HTTP
Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
Expiry: 6 Months
Type: HTTP
Used to store information about the time a sync with the AnalyticsSyncHistory cookie took place for users in the Designated Countries.
Expiry: 6 Months
Type: HTTP
Cookie used for Sign-in with Linkedin and/or to allow for the Linkedin follow feature.
Expiry: 6 Months
Type: HTTP
allow for the Linkedin follow feature.
Expiry: 1 Year
Type: HTTP
often used to identify you, including your name, interests, and previous activity.
Expiry: 2 Months
Type: HTTP
Tracks the time that the previous page took to load
Expiry: Session
Type: HTTP
Used to remember a user's language setting to ensure LinkedIn.com displays in the language selected by the user in their settings
Expiry: Session
Type: HTTP
Tracks percent of page viewed
Expiry: Session
Type: HTTP
Indicates the start of a session for Adobe Experience Cloud
Expiry: Session
Type: HTTP
Provides page name value (URL) for use by Adobe Analytics
Expiry: Session
Type: HTTP
Used to retain and fetch time since last visit in Adobe Analytics
Expiry: 6 Months
Type: HTTP
Remembers a user's display preference/theme setting
Expiry: 6 Months
Type: HTTP
Remembers which users have updated their display / theme preferences
Expiry: 6 Months
Type: HTTP
Used by Google Adsense, to store and track conversions.
Expiry: 3 Months
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
Save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.
Expiry: 2 Years
Type: HTTP
These cookies are used for the purpose of targeted advertising.
Expiry: 6 Hours
Type: HTTP
These cookies are used for the purpose of targeted advertising.
Expiry: 1 Month
Type: HTTP
These cookies are used to gather website statistics, and track conversion rates.
Expiry: 1 Month
Type: HTTP
Aggregate analysis of website visitors
Expiry: 6 Months
Type: HTTP
This cookie is set by Facebook to deliver advertisements when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
Expiry: 4 Months
Type: HTTP
Contains a unique browser and user ID, used for targeted advertising.
Expiry: 2 Months
Type: HTTP
Used by LinkedIn to track the use of embedded services.
Expiry: 1 Year
Type: HTTP
Used by LinkedIn for tracking the use of embedded services.
Expiry: 1 Day
Type: HTTP
Used by LinkedIn to track the use of embedded services.
Expiry: 6 Months
Type: HTTP
Use these cookies to assign a unique ID when users visit a website.
Expiry: 6 Months
Type: HTTP
These cookies are set by LinkedIn for advertising purposes, including: tracking visitors so that more relevant ads can be presented, allowing users to use the 'Apply with LinkedIn' or the 'Sign-in with LinkedIn' functions, collecting information about how visitors use the site, etc.
Expiry: 6 Months
Type: HTTP
Used to make a probabilistic match of a user's identity outside the Designated Countries
Expiry: 90 Days
Type: HTTP
Used to collect information for analytics purposes.
Expiry: 1 year
Type: HTTP
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation
Expiry: 1 Day
Type: HTTP
Cookie declaration last updated on 24/03/2023 by Analytics Vidhya.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third-party services that appear on our pages. Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.
Edit
Resend OTP
Resend OTP in 45s
Kunal, this is an awesome place to start for someone who is new to this field Thanks
Sure. Hope to contribute to make analytics more mainstream through this :) Keep coming for awesome posts on Analytics and Intelligence. Kunal
Hi Kunal, Throw some more ideas on association rules in data mining. I am doing research in that field.So your ideas will help in that. Bye, Nikhat
Thanks Nikhat for the suggestion. Is there a specific aspect you are looking for? May be it provides me an idea for upcoming posts :) Kunal
Hi Kunal, I need your guidance relating to my careere in analytics.I am postgraduate in stat.I have nearly 6 years of total experiance.But out of 6.5,5 years I have given to analytical testing and 7 months back I have joined an analytics company.Now having nearly 6 years of experiance my new company is expecting more from me from analytics perspective.but in this total years I have lost my confidence and touch in analytics. I need your guidance how do I cope up with my new companies expectation.How can I improve my self and gain confidence that I can do anything which will come on my way. Also wanted to know what is expectation of a company from a employee who has 6 years of experiance in anaytics,by this I mean to say which techniques and what level of details of the same is expected. Thanks, Richa
Richa, As long as you can back up yourself - you are in good stead. You are one of the few lucky people to be part of this industry. There are a lot of people who want to get into analytics, but an't get a break. As far as learning is required - I would say start from data science specialization courses or Statistics1 course available on sas.com Make sure you spend 1 -2 hours daily with some more time over weekends and you will be up to speed before you realize. It is difficult to answer the expectation as it might vary from company to company and role to role. You can be a specialist in a few techniques (e.g. risk modeling) or you can be some one who has worked across several peoblems and industries. Hope this helps. Regards, Kunal