Are you a data driven marketing professional? Can you marry syndicated, primary and secondary market research to come out with insights? If you can, check out this opening from HP
Designation – Senior Business Analyst – Customer Intelligence
Location – Chennai
About employer – HP
Job Description:
- Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data
- Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies
- Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing Return on Investment (ROI) optimization
- Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case
- Document and communicate marketing requirements for systems to Information Technology (IT)
- Coordinate operational readiness and product launch activities
- Reconcile market program spend to the planned budget
- Drive adoption of common marketing processes and languages
- Provide market research and customer/market analyses
- Coordinate market budget
Qualification and Skills Required:
- Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field
- 3+ years marketing and/or operational experience
- Experience in Marketing Resource Management (MRM) or Customer Relationship Management (CRM) applications a plus
- Working knowledge of marketing principles, practices, tactics and tools
- High-level knowledge of marketing activities and processes
- Familiarity with offering category and HP offerings/ strategy
- Strong written/oral and communications and analytical skills
- Strong interpersonal skills; ability to work as part of a team
- Ability to interface effectively with multiple levels of the organization and functional disciplines
Interested candidates can apply at this PAGE.
