Are you a data driven marketing professional? Can you marry syndicated, primary and secondary market research to come out with insights? If you can, here is an opportunity to join HP (ranked 10 on the Fortune 500 list for 2012). Have a look at the details below.
Designation – Senior Analyst
Location – Bangalore
About employer – HP
Job Description:
- Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data
- Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies
- Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing Return on Investment (ROI) optimization
- Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case
- Document and communicate marketing requirements for systems to Information Technology (IT)
- Coordinate operational readiness and product launch activities
- Reconcile market program spend to the planned budget
- Drive adoption of common marketing processes and languages
- Provide market research and customer/market analyses
- Coordinate market budget
Qualification and Skills Required:
- Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field
- 3+ years marketing and/or operational experience
- Experience in Marketing Resource Management (MRM) or Customer Relationship Management (CRM) applications a plus
- Working knowledge of marketing principles, practices, tactics and tools
- High-level knowledge of marketing activities and processes
- Familiarity with offering category and HP offerings/ strategy
- Strong written/oral and communications and analytical skills
- Strong interpersonal skills; ability to work as part of a team
- Ability to interface effectively with multiple levels of the organization and functional disciplines
Interested candidates can apply at this PAGE.
