Designation – Business Data Analyst: Marketing Analytics

Location – Chennai

About employer– Lennox

Job description:

Responsibilities

• Responsible for developing and presenting fact based business analytics for Marketing team including promotion evaluation for effectiveness and efficiency, applicable customer-specific data analysis, AC Nielsen and other database analysis, brand/category trends, marketing plans, objectives, and space recommendations.
• Gathers data from disparate sources collates and converts them to meaningful information & in turn action.
• Work closely with the Marketing team in refining the metrics/ reports definition & scope.
• Develop periodic performance reports and distributes them to Marketing community.
• Interface with the Business Intelligence team’s based on need. ( Data to dash boarding needs)
• Monitors trends in data & performs deep dive/ root cause analysis for
• Holds post-report interpretive analysis sessions with stakeholders.
• Suggest improvement opportunities and recommend actions that will:
• Close gaps & make systems better
• Enable business impact and yield top line impact
• Provides analytical acumen to Marketing managers:
• Ad hoc reports & analysis
• Must be focused on data accuracy and must represent data with integrity.
• Exhibits high degree of pro-activeness in analyzing customer behavior to influence change in the direct marketing strategy

Qualification and Skills Required

• 2-5 years of experience
• Exposure to Analytic tools like SPSS
• Data visualization : Qlikview/ Spotfire/excelsius/Tableau
• Should be able to understand the business context and design user friendly front ends.

Interested people can apply for this job can mail their CV to [email protected] with subject as Business Data Analyst: Marketing Analytics – Lennox – Chennai

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