Designation –AM  – Digital Analytics

Location – Gurgaon

About employer– EXL

Job description:

Qualification and Skills Required

• Should have 2 years of experience in Media Mix Modeling
• Machine learning : Regression modeling
• A/B and Multivariate Testing, Attribution modeling
• Expertise in SAS
• Very good in communication both oral & written
• Banking is good to have not necessary, however sound understanding of his/ her current and previous business domain is essential.
• Experience in Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc
• Experience in social media analytics
• Experience in tools like R, Python & Spark
• S. or Ph.D. in a relevant technical field, or experience in a relevant role
• Experience in Digital Analytics, Marketing Mix Optimization, A/B and Multivariate Testing, Attribution Modeling, Customer Segmentation & Targeting, Propensity Modeling, Churn Modeling, Lifetime Value Estimation etc.
• Experience in performing advanced analytics with large data sets and analytics tools like Google Analytics, Omniture/ Adobe Marketing Cloud, Web trends etc.
• Expert knowledge of any one analysis tool R, Python, Spark or SAS and familiarity with others
• Proficient in Machine Learning and Natural Language Processing
• Good understanding of algorithms and data structures
• Comfortable manipulating and analyzing complex, high-volume, high-dimensionality data from a variety of sources on big data platform
• Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
• Ability to assess validity and ensure quality and accuracy of work delivered
• Excellent communication skills, both verbal and written

Interested people can apply for this job can mail their CV to [email protected] with subject as Digital Analytics – EXL – Gurgaon

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