Visa’s Cutting-Edge AI Shields Credit Card Users Against Cyber Threats

In the relentless battle against cybercrime, Visa has adopted artificial intelligence (AI) to fortify the security of credit card transactions. At Visa’s high-tech command center in Virginia, AI scrutinizes a staggering 76,000 transactions per second from over 200 countries, thwarting hackers and fraudsters at every turn. This article explores the role of AI in safeguarding credit cards against cyber threats.

Also Read: Applications of Machine Learning and AI in Banking and Finance in 2024

The AI-powered Front Line

Visa’s command center serves as the frontline defense against cybercrime. With a keen focus on thwarting illicit activities, the center relies on AI algorithms to scrutinize transactions in real time. Unlike typical cyber culprits, these are well-funded groups operating globally, backed by criminal organizations or even adversarial nation-states.

Also Read: FraudGPT: The Alarming Rise of AI-Powered Cybercrime Tools

Real-Life Scenarios Unveiled

A recent incident involving Visa user Brandon Learsey sheds light on the cunning tactics employed by cybercriminals. Learsey received a legitimate text from Visa alerting him to a $2,000 fraudulent charge. Shortly thereafter, a scammer, posing as his bank, attempted to trick him into clicking a link, leading to a rapid password reset. Fortunately, Learsey’s actual bank, Navy Federal, intervened, preventing not only credit card fraud but also potential harm to his bank account.

Also Read: AI-Driven ‘Deepfake’ Fraud: Kerala’s Ongoing Battle Against Scammers

Visa’s AI: The Guardian of Global Transactions

Visa reports an 11% surge in blocked fraud attempts from October through December, amounting to a staggering $110 million every day. The primary target? E-commerce, with 60% of the fraud concentrated in this realm. Visa’s three data centers worldwide analyze transactions, employing AI to detect patterns indicative of fraudulent activity. This showcases the critical role of artificial intelligence in securing the financial landscape.

Expert Advice for Consumers

To evade falling victim to scams, security experts recommend practical measures. Opt for chip card or mobile phone transactions over swiping, enable two-step authentication, never respond to unsolicited requests for passwords or credit card numbers, and verify the legitimacy of websites before making a purchase. It’s a reminder that, as consumers, exercising caution and adopting secure practices can significantly reduce the risk of falling prey to cyber threats.

Also Read: How to Detect and Handle Deepfakes in the Age of AI?

Our Say

Visa’s integration of AI into its security infrastructure represents a pivotal step in the ongoing battle against cybercrime. In a world where digital transactions are the norm, reliance on advanced technologies like AI becomes paramount. Visa’s commitment not only safeguards its users but sets a precedent for the financial industry at large. The investment in cutting-edge security measures signifies a collective effort to stay ahead of cybercriminals who are ever-evolving in their tactics.

As we navigate the intricacies of a digital era, the role of AI as a sentinel against cyber threats cannot be overstated. Visa’s proactive approach serves as a beacon, illuminating the path for others in the financial industry to prioritize digital safety. As consumers, staying informed and adopting secure practices remains our best defense in this cyber battleground.

Follow us on Google News to stay updated with the latest innovations in the world of AI, Data Science, & GenAI.

K.C. Sabreena Basheer

Sabreena Basheer is an architect-turned-writer who's passionate about documenting anything that interests her. She's currently exploring the world of AI and Data Science as a Content Manager at Analytics Vidhya.