Samsung Electronics is making strategic moves to regain market share in China with its latest Galaxy S24 series smartphones. The South Korean giant has opted for Baidu’s Ernie AI to enhance its devices’ artificial intelligence capabilities in the Chinese market. This decision is a crucial step in Samsung’s efforts to appeal to Chinese consumers, given the absence of Google’s AI services in the region.
Also Read: Samsung Chooses Baidu’s Ernie AI to Power Galaxy S24 Series in China
Baidu’s Ernie AI Takes Center Stage
Samsung’s new Galaxy S24 series in China will prominently feature Baidu’s Ernie Bot, signaling a significant collaboration between the South Korean tech giant and the Chinese search giant. Ernie Bot will play a vital role in text summarization, organization, translation, and support Samsung’s innovative “circle to search” feature.
Filling the Google Void in China
Unlike Western markets where Google handles the “circle to search” feature, in China, Samsung has turned to Baidu for backend support. The absence of Google’s mobile services and app store in China has led local companies, including Baidu, to fill these gaps with alternative solutions like Tencent Holdings’s WeChat.
Also Read: Nvidia Produces China-Specific AI Chips
Samsung’s Strategic Push in China
Samsung, once a dominant player in China, has witnessed a decline in market share over the past decade. The IDC report for 2023 doesn’t even place Samsung among the top five mobile brands in the country. However, the integration of Baidu’s Ernie AI is part of Samsung’s strategy to rebuild its Chinese business by offering unique features and deeper integration with local services.
Ernie AI – Baidu’s Answer to OpenAI’s ChatGPT
Baidu’s Ernie AI is emerging as a formidable competitor to OpenAI’s ChatGPT. The integration of Ernie Bot into Samsung’s Galaxy S24 series is a significant milestone for Baidu. This showcases the adoption of its AI technology on a global scale. Samsung’s choice reflects the growing influence of Chinese AI capabilities.
Also Read: Ernie Bot vs. ChatGPT: A Comparative Analysis of AI-Language Models
Our Say
Samsung’s decision to incorporate Baidu’s Ernie AI into the Galaxy S24 series for the Chinese market is a strategic move that aligns with the company’s goal of reclaiming market share. Baidu’s AI technology, particularly Ernie Bot, brings unique features that set Samsung apart in the fiercely competitive Chinese smartphone market. As technology continues to evolve, partnerships like these will likely shape the future landscape of AI integration in smartphones.
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Sabreena Basheer is an architect-turned-writer who's passionate about documenting anything that interests her. She's currently exploring the world of AI and Data Science as a Content Manager at Analytics Vidhya.
