Following Apple’s advancements in generative AI last December, Samsung has stepped up with its own suite of AI-powered tools, unveiled at the Galaxy Unpacked 2025 event. Integrated into the One UI 7 software and powered by Google’s Gemini, Samsung’s ecosystem delivers a robust generative AI experience that rivals Apple and ChatGPT integrations. Among the standout features is the Drawing Assist app, a creative tool that transforms sketches and text prompts into polished images. Let’s take a closer look at the Drawing Assist App and other GenAI features introduced at the event.
What is the Samsung Drawing Assist App?
The Drawing Assist app combines the simplicity of sketching with the power of generative AI. Its clean, user-friendly interface features an input area, three intuitive buttons, and a preset section for quick customization. Designed to help you bring ideas to life, the app is both easy to use and packed with advanced features.
Key Features
Text-to-Image Generation
Tap the “T” button, enter a text description (e.g., “A whale flying in the night sky”), and hit Generate.
Instantly create stunning visuals, then copy, share, download, or edit the image.
Sketch-to-Image Transformation
Use the Draw button to sketch with your finger or S Pen.
Add a text scenario (e.g., “fireworks in the background”), and the AI will blend your sketch with the description to generate polished artwork variations.
On-Device AI and Cloud Integration
Powered by Samsung’s on-device LLM for privacy and performance.
Cloud-based features use Google’s Gemini model for advanced generative capabilities, combining the best of both worlds.
How to Access the Drawing Assist App on your Samsung phone?
The Samsung Drawing Assist app is an AI-powered creativity tool for the Galaxy S25. Here’s how to access and use it:
Step 1: Update Your Device
Go to Settings > Software Update.
Download and install the latest updates.
Step 2: Find the App
Option 1: Open the App Drawer and search for Drawing Assist.
Option 2: Download it from the Galaxy Store if not pre-installed.
Step 3: Explore the Interface
The app features:
Input Area: For sketches or text.
Buttons: Draw (sketch), T (text input), and Generate (create image).
Presets: Quick styles or themes.
Step 4: Start Creating
1. Generate Images from Text:
Tap the T Button, and type a description (e.g., “A whale flying in the night sky”).
Tap Generate and wait for the AI to create the image.
Save, share, or edit the result.
2. Turn Sketches into Art:
Tap the Draw Button and sketch with your finger or S Pen.
Add a text scenario (e.g., “add fireworks”).
Tap Generate to blend your sketch with AI enhancements.
Step 5: Save and Share
Use the Download Icon to save images to your gallery.
Use the Share Icon to send them via messaging or social media.
How Does the Drawing Assist App Stand Out?
The Drawing Assist app isn’t just another drawing tool—it’s a creative companion that bridges the gap between imagination and reality. Here’s why it’s a standout feature:
Intuitive and Accessible: The app’s interface is designed for users of all skill levels. Whether you’re a seasoned artist or someone who just loves to doodle, the app makes it easy to create stunning visuals.
AI-Powered Creativity: By blending your sketches with AI-generated elements, the app opens up endless possibilities for artistic expression. It’s like having a personal art assistant in your pocket.
Seamless Integration with the S25 Series: The app is optimized for the Galaxy S25 series, taking full advantage of the device’s hardware and software capabilities. The S Pen, in particular, enhances the drawing experience, making it feel natural and precise.
Advanced Gemini Integration: The Galaxy S25 series incorporates Google’s Gemini technology, enhancing visual intelligence capabilities. This includes on-screen awareness and the ability to analyze real-life visuals within the Gemini app.
Gemini Live Conversations: Users can engage in lifelike conversations about uploaded images and files, allowing for interactive discussions about visual content.
Call Transcription: This feature automatically transcribes phone calls in up to 20 languages, including Hindi and English, while recording the calls.
Now Brief: A personalized daily summary feature that provides insights like weather updates and health information directly on the lock screen, leveraging a “Personal Data Engine” for tailored suggestions.
AI Select: This function offers personalized suggestions based on screen content, recommending tools for writing or creativity depending on what is displayed.
Improved Search Features: The Circle to Search feature can recognize phone numbers and music tracks on-screen, enhancing user interactivity with their devices.
AI-Powered Search: A large language model is utilized to understand complex inputs for intelligent local searches, including voice commands.
Writing Tools: Enhanced text editing functionalities include summarization, style recommendations, and grammar checks, streamlining content creation directly on the device.
Live Translation and Summarization: The AI can translate phone calls in real-time and summarize web articles or voice recordings, making information processing more efficient.
End Note
With the introduction of the Drawing Assist app and its suite of AI-powered tools, Samsung is now competing head-on with Apple Intelligence, offering users a seamless blend of creativity and practicality. By integrating Google’s Gemini and delivering features like sketch-to-image transformation and real-time AI enhancements, Samsung is proving its commitment to innovation.
So, which one’s your favorite GenAI powered phone: Apple or Samsung? Let us know in the comments below!
Anu Madan has 5+ years of experience in content creation and management. Having worked as a content creator, reviewer, and manager, she has created several courses and blogs. Currently, she working on creating and strategizing the content curation and design around Generative AI and other upcoming technology.
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