Social media has become an integral part of our lives today. We are hooked on consuming quick content and sharing our digital lives with our loved ones – be it on TikTok, Twitter, Instagram, Facebook, or WhatsApp. And if you are one of those people – then this article is for you. However, if you’re someone who’s been away from social media due to the lack of time or because it takes a lot of effort – then let me share a little secret with you. Thanks to generative AI (GenAI), you can now stay active on social media without having to spend much time or effort! Generative AI helps marketers, creators, businesses, and individuals with advanced tools that can generate content, analyze trends, and create more meaningful connections with audiences. In this article, we’ll explore the different GenAI tools & features being used on some of the most popular social media apps today.
Table of Contents
Generative AI on Social Media Platforms
Generative AI is changing how social media works, making platforms smarter and more engaging. The best part? It is not just limited to content creation anymore. It’s reshaping advertising and analytics while improving customer interactions and visuals. These tools simplify processes and enhance the user experience, keeping social media fresh and exciting.
Let’s dive deeper into how GenAI is being deployed and used on some of our favorite social media platforms.
1. Generative AI on TikTok
TikTok was the platform that sensationalized short-form video content. Now, this social media trendsetter is enhancing the user experience on its platform using generative AI. TikTok’s GenAI features are designed to support the app’s core purpose of connecting and entertaining users by aligning with popular community trends. Here are some of those GenAI features:
AI Group Shot
This feature allows users to integrate images of themselves and their friends into customizable templates. Simply select a template, upload a picture, and invite at least 2 of your friends to upload their pictures. TikTok then uses GenAI to create a group shot based on the chosen template.
AI Self
The AI Self option enables users to create AI-enhanced versions of their photos, focusing on personal expression. All you have to do is upload a selfie and generate an avatar of yourself which can then be used anywhere using TikTok’s templates.
AI Meme Generator
This tool allows users to turn their images into memes that resonate with trending topics on TikTok. You just have to upload the image and TikTok will generate a meme based on a trending topic. It also provides you with an option to choose from various suggestions using the “shuffle” button.
2. Generative AI on Instagram
Instagram, powered by Meta, harnesses generative AI to enhance creativity, optimize advertising, and deliver dynamic user experiences. It has a barrage of GenAI-powered features lined up for release in 2025, including GenAI-powered video editing, image editing, and more. For now, fueled by Meta’s very capable model Llama 3.2, here’s what you can do on Instagram:
AI Stickers
Users can create unique AI-generated stickers by entering text prompts, which can be used in Stories and messages.
MetaAI Chatbot
Instagram has included the MetaAI chatbot on the app to help users with their queries, summarise their conversations, generate images, and more. It can also help users brainstorm and come up with image captions and posts.
AI-Generated Content Labels
To maintain transparency, Instagram is implementing labels that identify AI-generated content. This helps users distinguish between human-created and AI-created posts.
3. Generative AI on WhatsApp
With the introduction of MetaAI, WhatsApp has now emerged as a key player in leveraging generative AI. This recently introduced chatbot gives users access to a ChatGPT-like GenAI tool, directly from their WhatsApp chat window. MetaAI on WhatsApp can fetch you information from the internet, generate messages and responses, and even create images based on your prompts.
Learn More: How Meta AI on WhatsApp Transforms Your Mobile Experience
4. Generative AI on Snapchat
Snapchat is always looking for ways to make interactions more engaging and fun. The platform leverages generative AI in different ways for the same. Let’s have a look at a couple of them.
My AI Chatbot
With the introduction of its ChatGPT-powered chatbot My AI, Snapchat takes personalization to a whole new level. This generative AI feature acts like a virtual friend, helping users with quick answers to queries and creative ideas for posts. It makes conversations more lively and tailors them to individual preferences. It also assists creators by suggesting captions and generating custom stickers and emojis.
Generate AR Elements
Snapchat has a GenAI Suite on their AR authoring tool Lens Studio that enables AR creators to generate custom ML models and assets to power their Lenses. They also use generative AI to power Bitmoji Backgrounds, Chat Wallpapers, Dreams, and AI Pets.
5. Generative AI on YouTube
YouTube is also integrating generative AI to support creators in producing engaging content. Here’s how:
Inspiration Tab in YouTube Studio
This latest GenAI feature suggests concepts for videos, including titles, thumbnails, outlines, and even the first few lines of the video. It acts as a brainstorming tool but can also be used to develop entire projects. These AI-generated ideas are optimized for gaming the YouTube algorithm.
Veo Integration for Video Creation
Google’s latest text to video model – Veo is getting its place in YouTube. Using this, creators can make short clips (up to six seconds) entirely with AI using DeepMind’s Veo video model. The integration of Veo in the Shorts editor makes it seamless to use AI content alongside regular footage. Along with this, YouTube is also extending the green screen concept by allowing creators to add AI-generated backgrounds to video
Learn More: Google Veo – The New Text-to-Video Model Set to Challenge SORA
Watermarking AI Content
Finally, it is using DeepMind’s SynthID tool to watermark AI-generated clips and provide visual indications that the content was created by AI.
These features are getting rolled out to users across the globe. So if you have not been able to use these GenAI-powered features so far, you can expect to see them in your YouTube creator profile soon!
6. Generative AI on LinkedIn
LinkedIn Premium integrates generative AI to improve communication, job recommendations, and networking opportunities for professionals. Let’s explore some of these applications.
AI Job Application Assistant
LinkedIn’s AI-powered career coaching tools assist users with job searches, résumé writing, and interview preparation, enhancing professional development support. GenAI analyzes user profiles, skills, and activity to suggest jobs that align closely with their qualifications and aspirations.
AI-Powered Recruiting Tools
LinkedIn uses GenAI for job matching and recruitment by analyzing job descriptions, candidate profiles, and past hiring patterns to recommend the best matches for job positions.
Personalized InMail Messages
Generative AI helps users and recruiters craft tailored messages for outreach, thereby increasing response rates.
Generative AI for Content Creation
LinkedIn has introduced GenAI tools that help users write compelling headlines, summaries, and articles as well. These tools also suggest relevant content, assisting in enhancing the engagement of posts.
7. Generative AI on Twitter (X)
Twitter (now X) has recently updated its Terms of Service to permit the use of user-generated content for training its AI models. This initiative aims to enhance the platform’s AI capabilities, potentially leading to more advanced generative features in the future. As of now, the microblogging platform, powered by Grok-2, has a few GenAI-powered features including it’s own chatbot.
Grok AI Chatbot
Grok is an AI chatbot integrated into the platform, allowing users to generate images based on text prompts. This feature enables the creation of diverse and imaginative visuals directly within the app.
Conclusion
Generative AI is redefining the landscape of social media content generation, making it easier for creators and businesses to produce innovative and engaging content. From TikTok’s AI-driven memes to LinkedIn’s professional tools, the possibilities are ever-growing. However, as we embrace this technology, we must address the challenges of authenticity, privacy, and ethical use.
The future of GenAI in social media lies in striking a balance—leveraging its capabilities while preserving the human touch. By doing so, we can ensure that generative AI serves as a force for creativity, connection, and empowerment for all.
Frequently Asked Questions
Q1. What are the limitations of GenAI in social media?
A. Generative AI in social media faces limitations like generating biased or harmful content, lack of understanding of nuanced cultural contexts, and potential misuse for misinformation. It can struggle with authenticity, leading to user distrust, and relies heavily on large data sets, raising privacy and ethical concerns.
Q2. How does generative AI create new content?
A. Generative AI uses algorithms like deep learning models to analyze large data sets, identifying patterns and relationships. It employs neural networks like GANs or transformers to create text, images, or videos by predicting and assembling components based on learned data, simulating creativity.
Q3. How does generative AI affect society?
A. Generative AI impacts society by enhancing creativity, streamlining workflows, and improving accessibility through automation. However, it also raises ethical concerns, including job displacement, misinformation, and bias. Its influence on communication and media shapes public opinion, necessitating responsible use to minimize harm and maximize benefits.
Q4. How does generative AI support social media marketing strategies?
A. Generative AI enables personalized content creation, ad copy generation, and audience segmentation, optimizing social media marketing strategies. It predicts trends, enhances engagement with tailored responses, and streamlines workflows. Additionally, AI-driven tools like image and video creation boost creative efficiency, driving better campaign outcomes.
Anu Madan has 5+ years of experience in content creation and management. Having worked as a content creator, reviewer, and manager, she has created several courses and blogs. Currently, she working on creating and strategizing the content curation and design around Generative AI and other upcoming technology.
