How to create Hyper Personalised Offers using Transaction Patterns?

Auditorium

“How can you predict just the right product to recommend your customer? Just on the basis of the last product he bought? No, a better approach would be to monitor the series of customer’s purchases and understand the pattern underneath.

 

These sequences are extremely informative and can be used for hyper personalization and predicting customer’s next move and purchase. In this session you shall learn how to use customer patterns to predict their next actions in the financial world.”

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