The need for targeted advertising is increasing to make a win-win situation to the advertiser and the end users. Targeted advertising reduces the advertising cost for the company and also provides the end user with the convenience of discounts and offers on the products and services that are aligned with their interests.

The current smart city initiatives like open data for research makes the targeted advertising highly efficient. With the data published by the government on city, citizens and the data available on the web, the targeted mobile marketing industries are able to reach out their targets more easily.

This speech concentrates on location-aware mobile marketing that utilizes web data, government data and location data to map the ads with the right targets in right time. It also emphasizes how transportation, mobile navigation, and advertising industries could leverage each other’s strengths.

ABOUT SPEAKER

Enthusiastic Data Science Professional graduated from the National University of Singapore currently working for the Smart & Safe City projects in Singapore. He has inimitable thirst for learning who strive to integrate knowledge into computer systems in order to solve complex real world business problems requiring a high level of human expertise.

Experienced communicator, negotiator with technical ability to handle end to end data science projects from architecture till implementation leveraging best in class technologies and tools.

Knowledge and experience in machine learning, data mining, social media analytics, transportation analytics, text analytics, marketing analytics, web analytics, customer analytics, predictive modeling, time series forecasting, recommendation engines and natural language processing.

Working knowledge on diverse tools and languages including Python, R, Tableau, Microstrategy, SAP Lumira, IBM SPSS, WEKA, KNIME and SQL.