Predictive Business Analytics Program–Northwestern University

The Certificate in Predictive Business Analytics program, modeled after Northwestern School of Professional Studies’ successful Masters in Predictive Analytics, will be a 31 weeks program for Indian professionals seeking to hone their skills in the field of big data. Analytics professionals are in tremendously high demand – they are helping lead companies to make better business decisions, improve operations, and increase profitability. This course will give students a comprehensive and practical understanding of how to harness data and analytics. Students will learn to bring highly-valued data modeling and analysis into a business context. Student may continue their education and earn an Advanced Certificate in Analytics upon successful completion of Certificate in Predictive Analytics

The Certificate in Predictive Business Analytics is a 31 weeks long program.

After completing the Certificate in Predictive Business Analytics, students may continue their education and earn an advanced certificate either in Web Analytics or Marketing and Consumer Insights Analytics of 8 weeks each.

Objectives:

• Apply analytics tools to real-world business contexts for improved decision making
• Assess the strengths and limitations of analytics and predictive modeling techniques for different business applications and varying data conditions
• Acquire hands-on experience working with leading statistical tools and software packages (such as R) in predictive modeling and the visual analysis of results
• Effectively communicate the actionable insights stemming from analytical work to multiple stakeholders
• Strategically navigate technology tools and trends to solve big data and analytics problems
• Manage data strategies and analytical projects

Certification

• The Certificate in Predictive Business Analytics is a 40 weeks program
• Joint Certification from Northwestern and Bridge: A successful completion of the program will
• earn you a certification in Predictive Business Analytics from Northwestern University (SPS) & BRIDGE School of Management
• The Advanced Certificate in Analytics is an 8 week long program. After completing the Certificate in Predictive Business Analytics, students may continue their education and earn an advanced certificate in one or more of the following topics:
• Marketing and Web Analytics ( Joint Certification by Bridge & Northwestern
• Risk Analytics ( Joint Certification by Bridge & Northwestern )
• Supply Chain Analytics( Joint Certification by Bridge & Northwestern )
• SAS Analytics* (Certification by Bridge)
• For fresh graduates, (0- 11 months of work experience), the Certificate in Predictive Business Analytics includes specialization and internship is a 58 week long program.

Course Content

Working Professionals

Core

• Foundation in statistics – 4 weeks
• Introduction to Business Analytics – 8 weeks
• Modeling Methods – 8 weeks
• Advanced Modeling Methods – 8 weeks
• Analytics Communication and Management – 8 weeks

Advanced Specialization (Optional) 8 weeks

• Marketing and Web Analytics
• Supply Chain Analytics
• Risk Analytics

Fresh Graduates

Core

• Foundation in statistics – 4 weeks
• Introduction to Business Analytics – 8 weeks
• Modeling Methods – 8 weeks
• Advanced Modeling Methods – 8 weeks
• Analytics Communication and Management – 8 weeks

Advanced Specialization (Choose one )- 8 weeks

• Marketing and Web Analytics
• Supply Chain Analytics
• Risk Analytics
• SAS Analytics

Program Structure – Online

BRIDGE Online’s Data Analytics program offers a foundation program in data sciences post which learners can equip themselves with skills in areas ranging from database administration to data warehousing to analytics. The courses helps learners become proficient in database fundamentals including Core Database Concepts, Data Storage, Relational databases, Manipulating Data and Administering Databases.

Following courses in Data Analytics was launched on September 4th 2015, more will be added in the coming weeks:

Course name                                                                     Course duration               Course Fees (excl. Taxes)

Database fundamentals                                                             20 hours                                     Rs.12,000

Data Analytics using Excel                                                        30 hours                                     Rs.18,000

Analytics Application in Database Marketing                       30 hours                                     Rs.18,000

Analytics Tools & Techniques for Marketing Research       25 hours                                     Rs.15,000

Fee:

Working Professionals: The fee for the base program sans electives is Rs.3,50,000 + taxes as applicable. The fee for any elective course is Rs.75,000 +taxes as applicable

Fresh Graduates: The fee for the program for Fresh Graduates is Rs.4,25,000 + taxes as applicable , inclusive of one elective and internship.

Duration:

40 weeks

BRIDGE School of Management has established the following eligibility criteria:

Working Professionals

The PBA Certificate program for working professionals curriculum covers 544 hours of Blended learning. The break up is shared below

Fresh Graduates

The PBA Certificate program for Fresh graduates (0-11 months of work experience) the curriculum covers 656

hours of Blended learning, including the core modules and one elective. In addition there is a 8 week internship also as a concluding module. The break up is shared below.

Duration:

40 weeks

BRIDGE School of Management has established the following eligibility criteria:

• A minimum of 3 years of professional work experience.
• Strong interest in statistics, modeling, data analysis.
• Background in business, analytics, other affiliated areas.
• Quantitative aptitude.

The shortlisted candidates will be required to appear for an aptitude test and a round of personal interview.

• SrabashiBasu – Program Chair, PBA, Ph.D., MA (Statistics – The Pennsylvania State University), M. Sc. (Statistics – The University of Calcutta)
• U Dinesh Kumar – Advisor; Prof at IIM Bangalore, Ph.D.(Maths – IIT Bombay)
• John Derwent – Ph.D. & M.S. (Applied Mathematics) from Northwestern (SCS)
• Anil Chaturvedi – MBA, IIM Ahemdabad, Ph.D. from Rutgers University
• Lance Levenson – Master’s in Financial/Applied Mathematics from University of Chicago
• Bryan Bennett – MBA from Northwestern University (SCS)
• RoopaChoodamani – Masters in Industrial Engineering from Northwestern (SCS)